Lucian Bernhard (1883-1972) was one of the great founders of modern graphic design. In a career spanning nearly five decades in Berlin and New York, Bernhard laid the foundation for a new language of form and communication. His brilliant posters, advertisements, book designs and typefaces created the very look of the twentieth century and beyond. In this lavishly illustrated book, noted design historian Christopher Long traces Bernhard's life and career, uncovering new truths and demolishing old myths.