The first publication of its kind clearly summarizes all the ways of marketing presentation and communication in the field of architecture and interior design. The introduction to Radek Váňa's book was written by the world-famous architect Eva Jiřičná.
The author with twenty years of experience in the field explains step by step how to communicate properly in the field of architecture.
From setting a basic marketing strategy, through online presentation, social media presentation to PR and the use of artificial intelligence. It gives architects, interior designers, but also civil engineers and other creative professions an informed guide on how to be visible and communicate successfully in a competitive market.
The book is supplemented by a range of practical tips, real-life examples and a number of web links where readers can find additional online content. The book is designed by Jana Vahalíková and features original illustrations by Patrik Antczak, one of the most talented Czech illustrators of the youngest generation.
The book is intended for architects, interior designers and all contractors working in the field of architecture. It also provides valuable information for students and aspiring architects entering the market.