Maxim Velčovský: Everything by 39

EVERYTHING BY 39

With Maxim Velčovský's  exhibition of the same title in the Moravian Gallery, the catalogue is a vital part of the project, even more so than usual. One reason is that, like the exhibition, it is by far the most extensive presentation of this iconic designer, and it also has a unique concept closely related to the exhibition space. None of the texts in the catalogue are typeset but, along with the works on display, are photographed as captions in the form of comments on each object at the exhibition. In addition, the texts are on Perspex stands, so some of the shots capture, in a single original image, both written information and the design product behind it. The concept and graphic design of the catalogue are by the Ex Lovers studio, photography by Tomáš Souček, the texts were written by the exhibition curator Radek Wohlmuth. The catalogue is published in Czech and English versions with the print run of 3,000 copies. 

"The exhibition is the catalogue, the catalgue is the exhibition. Imperfection is poetics, a mistake is decoration. The process is the result."

Ex Lovers