We know fashion is bad for the planet, so why are we still shopping? As a former fashion editor for streetwear publication Highsnobiety and the founder of sustainable fashion platform @future__dust, Alec Leach feels like he is in a good place to figure that out. He wrote this book to explain why we love to shop so much, how fashion keeps us hungry for more, and the tricks it plays to cover up its true impact on the planet. It's a journey touching on consumerism, sneaker hype, greenwashing, Karl Marx, mindfulness and everything in between. The result is a manifesto for a slower, more intentional approach to fashion, one that redefines what shopping is - and what it isn't.