Identity: The Story of Czech Graphic Design

The edited monograph explores over a century of Czech graphic design and typography, offering a window into the work of the field''s most prominent creators, experts, and theorists. Featuring a wealth of texts and extensive visuals, it provides insights into an era that has been fully examined for the very first time.

Get to know the phenomenon of Czechoslovak film posters, the long tradition of book design, and contemporary type design, which are unique even on a global scale. Learn when graphic design is a powerful tool for cultivating society and when it becomes propaganda, and how graphic design and typography form and reflect the identity of this Central European nation.

Identity brings together texts by leading theorists and designers, as well as essays by renowned experts such as Steven Heller and Jiří Přibáň, providing important historical and cultural context. It introduces the heroes of Czech graphic design such as Alfons Mucha, Vojtěch Preissig, and Ladislav Sutnar, and presents interviews with artists who are now following in their footsteps and representing Czech graphic design and typography in a global context. These include Veronika Burian, Radim Peško, Aleš Najbrt, František Štorm, and many more.

This meticulously designed book presents previously unpublished images, original sketches, mockups, photographs, and documents from private and public collections, making it an essential resource for anyone interested in the intersection of design, culture, and history.